Getting To Know More About Brand And Identity
The fundamental component of a brand is the identity or also referred to as the logo, and this is always misunderstood by many as being “the brand”,
A good start on the idea of creating a brand is a strong visual identity but you need to make sure that the visual identity is reinforced with a brand that spreads fully to the whole company because there will be a risk that the expectation of the consumers or clients have for your brand will be different from their actual experience every time your business will be engaged with the market.
A lot of experts know that the combined wholeness of all the company and market interactions is called the brand, and every time there will be an interaction between the market and your company, there will be a created brand-experience. It is a process that is ongoing and in order to be successful, it should be a consistent experience aside from being a positive experience.
From a branding and identity design stand point, the important components are the color palletes, contextual language, image styling, typefaces, and they are needed in forming a collateral part. From the way the customer service will answer the telephone, to the expression of the policies of the company and the definition of the set of products, to the market, an effective brand and identity design should extend and involve the whole company.
You need to know that importance of a brand especially if you have a business that will be opening up some new branches in another location or if you have a rapidly growing business. Every time a business will start to grow, the personality of the person in charge of the business will be available without any hesitation as it once before. That is why there is a need to transfer the role of experience and engagement to the brand together with enclosing the brand values during the process.
You should know that all of the businesses and companies have a vision statement that will provide a good impression to all the potential customers and clients of the company. There is a need to put these vision and value statement into action, if you want them to provide an active role within the business or company, then you should translate these statements into process. A proposition is able to provide a real value for both the customer and the company.
You should know that in order to have a strong identity in your company, you should have a strong brand that will strengthen the corporate culture in order to have a better retention of the employees, and also take note that a properly designed and strong corporate culture will result to a better innovation for the company.